The new Atlantic League team that will play in Richmond County Bank Ballpark, the ballpark of the former Staten Island Yankees, has presented its new moniker and new logos. The team will be called the Staten Island FerryHawks.
After a name the team contest, the name was part of a fan vote together with Harbor Heroes, Dragon Slayers, Responders, Front Liners, Watch Dogs, and Greenbelters.
The name FerryHawk is an appropriate one as the name refers to the ferry that sails from Staten Island to New York and vice versa. Also the depicted red tailed and cooper’s hawk is appropriate, as it is seen around Staten Island. The two together are a nice way of playing with words, nodding to the word fire hawk, which is used for birds in Australia that are believed to spread fire.
The logo, which vividly displays the team’s sharp burnt orange, Carolina blue, and “surf” green color scheme, portrays a Hawk — garbed in a full baseball uniform (including a “green belt”), sporting a backwards cap and lumbering baseball bat on its shoulder. In the background, the S.I. ferry and Statue of Liberty are also on display. Likely the colors burnt orange, white and Carolina blue are a nod to the colors of the New York flag.
The FerryHawks fill the void that was left by the Staten Island Yankees, who threw the towel after the MLB cut 42 teams in a money grab move and the MLB namesake decided to pull its New York-Penn League team from the borough and move up north and land their team at Fishkill, where they adapted the Hudson Valley Renegades’ moniker.
To develop its brand identity, the club partnered with New Jersey-based Skye Design Studios (sdsbranding.com), a national leader in sport branding and identity design.