New logo for Eastern League

The Eastern League (of Professional Baseball Clubs) unveiled its new logo today. The new logo was the first change since 1998 and was designed by Brandiose (who else?).

The new primary logo features a white script of the Eastern League written over a navy blue rhombus with a red outline. The logo also includes crisscrossed baseball bats and two pennants that include “Est. 1923”, referring to the year the Eastern League played its first season.

Next to this primary logo, the league has presented a secondary one that looks practically the same as it only lacks the crossed bats and the two pennants. 

Brandiose’s Jason Klein stated the new logo is a modern take on one of the oldest and most respected leagues in baseball.

“We are very excited to introduce our new logo, which provides an updated and modern look that fits better with the league moving forward,” said Eastern League President Joe McEacharn.

The creator of the new logo, Brandiose, is almost a royal warrant holder to minor league baseball as it has created many minor league logos and new looks for various clubs.

In the recent years, various minor leagues have adopted a new logo. For example the Appalachian League, the Southern League, Midwest League, Northwest League and the Texas League. If there is one league that should change its logo, it is the Pacific Coast League. That logo shows an infield with Triple-A baseball in a big script. In a small ribbon at the bottom of the logo you can read Pacific Coast League but the emphasis of this logo lies at the Triple-A part instead of the name of the league.

The Eastern League saw the light in 1923 as the New York-Pennsylvania League. After some teams moved to other states than New York and Pennsylvania, the league renamed itself Eastern League in 1938. As the name “New York-Penn League” was up for grabs, a new league that was formed in 1939 adopted the name and has carried it ever since.