Baseball Shorts: What’s The Link Between Blue Rocks And a Moose?

In this episode of Baseball Shorts, we pay attention to the moose logo of the Wilmington Blue Rocks. The club is named after blue granite found along the Brandywine River in Wilmington, but yet the club has a moose as a (cap) logo.
How did the club get to this? Read on and you will learn.

Already in the 1940s and 1950s Wilmington had a minor league team named the Blue Rocks. When professional baseball returned to the biggest city in Delaware, they honored baseballs history and adopted the name Blue Rocks as well. In the first years, their logo did not relate to the name, but in 2003 their main logo showed some blue-ish letters split by a pickaxe. The cap logo turned into a blue rock holding a baseball bat/ pickaxe and tossing up a ball (see photo on the left).

The Blue Rocks kept sporting these logos until 2010 when they changed both the main logo and the cap logo. At that time, the moose came around the corner.
The new look, developed by Brandiose, was unveiled in 2010 and was immediately well received.

Rumor has it that former owner Frank Bolton is responsible for the moose as logo/mascot.
According to the story, Bolton had some bad Chinese food and had some kind of vision. There is a play named Rocky and Bullwinkle. Bolton came up with the idea as there is a moose in that play. So the link to Rocky was easily made because of the clubs moniker and instead of Bullwinkle it became Bluewinkle: Rocky Bluewinkle.

Apparently, the logo is still popular as it hasn’t been changed since 2010, except some fine tuning.