RiverDogs release anniversary logo with a different touch

Next season, the Charleston RiverDogs will celebrate its 25th anniversary. Yesterday the single A team of the New York Yankees released the anniversary logo. But it is not quite how one would expect it would look like.

The anniversary logo doesn’t show the dog that is in the main logo. Instead, it shows a collar with the years 1994-2018 written on it. Quite normal so far. But the quirky part about this logo is the fact that the number of years isn’t shown in normal human years but in dog years, so 175 in this case. 

The anniversary logo was created by Studio Simon, who also redesigned and refreshed the RiverDogs’ logo package in 2015. The dog collar logo balances the history and tongue-in-cheek fun synonymous with the RiverDogs brand. With a past that includes “Nobody Night” and the World’s Largest Silly String Fight, the RiverDogs are coming off a record-setting season in attendance and gearing up for their 25th year. “We’re going to ask fans to start paying in dog dollar prices, so an $8 general admission ticket will now be $56,” quipped President and General Manager Dave Echols.

Echols stated to be grateful the RiverDogs are part of Charleston’s history.

Minor league baseball in Charleston dates back to 1886 when the Seagulls played in the Southern League. Ever since the city was home to minor league baseball for more than seventy years. Charleston was one of he founding members of the South Atlantic League in 1980, then as the Charleston Royals. Later the team would become a Padres affiliate known as the Rainbows. The RiverDogs saw the light in 1994 under the ownership of the Goldklang Group. Unfortunately, the RiverDogs have not been very succesful as they never won a league championship.


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