The baseball off season is a time for teams to rebrand. I mentioned the rebranding of several Minor League clubs already (Oklahoma City, South Bend, Daytona, Biloxi and San Antonio). Yesterday another Minor League club unveiled a new look: The Pawtucket Red Sox, AAA affiliate of the Beantown ballclub. Here is a broad variety of…
As soon as the news was spread around that the owner group of the Dodgers had bought the Oklahoma City RedHawks, I had a hunch that the team (the RedHawks) would adopt the parent club’s identity somehow. Until this off season, most Dodgers farm teams adapted their parent’s identity more or less. The Chattanooga Lookouts…
Since 2004 I am addicted to Minor League baseball. Not that it is easy to attend a game when you live in the Netherlands, but I love the way those clubs are more focused on families, children and the related entertainment. In 2008 I attended my first Minor League game at Adelanto, CA. The High…
