Today, the Louisville Bats, International League (AAA) affiliate of the Cincinnati Reds, has presented their new look. The club unveiled new logos, new caps and new uniforms.
For years the club had one of the dullest logos and arguably the ugliest cap in the minors.
The new logos and unis are still not something to write home about, but in every possible way they are a major improvement over the old ones.
The new logo shows two bats, one mammal holding a wooden stick on the background of a baseball and a circle with the name of the city and the club.
The home jersey has the word Bats written on it in a sharp script. The B of the script has the shape of a bat wing. So does the cap logo.
The road jersey has a more playful script on it, saying Louisville with navy bats dotting the i’s
The new logos feature a red and navy color scheme that celebrates the great baseball tradition of previous Louisville baseball franchises that also used the colors. The prominent use of red also signifies Louisville as the players’ final stop before joining the Cincinnati Reds in the Major Leagues.
Next to the home and the road jersey, the club will sport a red and navy alternate jersey. The club will sport an all red cap during home games and a navy cap with red lid on the road. The red alternate jersey will spor stars and stripes uniform numbers.
SME Branding in New York designed the team’s new look, and started to develop it in March 2015.
“The Bats tasked SME with an overall objective of delivering a brand identity that got back to the grass roots of Kentucky baseball,” said a statement from SME. “The move away from the previous black and purple was made in an effort to rekindle the spirit of the original brand palette when the team was known as the Louisville Redbirds.”
You can only wonder if the Cincinnati Reds will like the Bats’ “longing” to the past.