Frisco RoughRiders, another team rebranding

      Dr. Pepper Ballpark

Yesterday the Frisco RoughRiders unveiled their new brand. The new club owners are very active in improving the team in every possible way. They have announced several upgrades for Dr. Pepper Ballpark, the home of the RoughRiders.
The team was one with one of the best looking stadiums in Minor League Baseball but also with one of the worst looking logos.

   Old cap logo

The new logos show a very recognizable Theodore Roosevelt, former president of the United States, in his roll of commander of the RoughRiders. This was a nick name of the 1st United States Volunteer Cavalry, an army regiment that fought in the Spanish- American War of 1898.
The new official colors are Scorched Red, Cream, Slate Blue and Texas Navy. The muted red, white and blue color scheme is said to have been scorched by the hot Texas sun.

The main logo shows a Theodore Roosevelt swinging a baseball bat. The  image of Roosevelt laughing is the RoughRiders’ alternate logo, which shows him donning his famous hat and pince-nez glasses. Stylized “RoughRiders” lettering can be seen through the identity, topped with the Texas star.

As soon as I saw the logos I recognized them as being designed by Brandiose, the company that also designed the logos for the San Antonio Missions, the Akron RubberDucks and the alternate logo of the Stockton Ports, to name a few.

The primary home uniform will be Cream with “Riders” written in Scorched Red lettering across the chest; the numbers will added both to the front and back of the jersey in Slate Blue and Scorched Red, respectively. The gray road uniform has “Frisco” written in Scorched Red across the front and jersey numbers like those of the home uniform. Additionally, the team will wear two alternate jerseys in Scorched Red and Slate Blue occasionally.  A Swinging Teddy patch will embellish the left sleeve on all team jerseys.

Personally I am not sold on the red cap, but it is a major improvement over the old RoughRiders cap. The cap with the bat swinging Theodore Roosevelt is nice in my opinion. The BP cap is the best looking. They should have used that logo on the home cap IMO. Despite the fact that I am not sold on the home cap, I must admit that the colour is quite unique. As far as I can see there is no other club that uses this shade of red.                                             

Anyhow, the new owners are doing a good job in improving the appearance of the club and of the ballpark. Of course new logos mean new merchandise and big bucks. And that is what minor league baseball is still about.