Salem Red Sox to Rebrand in 2026

Yesterday, the Salem Red Sox, Single-A affiliate of the Boston Red Sox, announced a rebrand for the 2026 season. The team will finish this season as the Salem Red Sox as affiliated minor league baseball does not allow to rebrand during the season.

Back in the day, it was a common thing to name the minor league affiliate after the parent club. At the end of the eighties this started to change when minor league clubs started to adopt names that were more fitting to the area they played in .

The Salem Red Sox are one of the last teams sporting the name of the parent club.
Next to Salem, the Dunedin Blue Jays, Syracuse Mets, St. Lucie Mets, South Bend Cubs, Iowa Cubs, Palm Beach Cardinals, Springfield Cardinals, and Worcester Red Sox are the only other MiLB clubs left that are named after the parent club.

According to the Salem club, “the rebrand will usher in a bold new identity designed to celebrate the unique spirit, culture, and energy of the Blue Ridge region.”

The new name, logos, and uniforms will be unveiled in the Fall of 2025. One can expect “a fresh look that reflects the deep baseball tradition of the area, pays homage to the region’s assets, and embraces the pride and innovation that points toward an exciting future in Salem.”

Fans are encouraged to stay connected via social media and the team’s website for updates and announcements as the rebrand progresses.