Great Lakes Loons rebrand

As they already twittered a couple of days before, the Great Lake Loons have rebranded. The club announced some changes and that could only mean a new look for the team.

The event was announced as a 10th season kick-off event at Dow Diamond as the fans were invited to visit the ballpark to get a preview of what they can expect at Loons games during the 2016 season (the first chance for fans to find out what entertainment and other fun nights will be taking place in Midland with the release of the 2016 promotional schedule) and also the public’s first chance to get a look at the updated brand of the Loons.

A big crowd showed up today.

So as a part of that show, the Dodgers’ A Full Season farm club unveiled their new look to the fans and the press today.

Like many teams, the Loons will sport an alternate uniform this year. It will be green with a GL Loon logo on the left chest. On the left sleeve there is a flying loon logo. A white piping runs up around the neck and then down again on the front of the jersey. The cap that comes with it is all black with a loon in a batting stance on the front.

The road jersey is in traditional grey and sports the city name on the front in a maroon like font:  Great Lakes with the same flying loon logo on the left sleeve. There is a black piping running up and down the front of the jersey around the neck.  The road cap is also all black with the same GL Loon logo that can be found on the left chest of the alternate jersey.

The home jersey is completely new as well. It is all white with the word Loons in a grey font with a wing underneath to underline it. On the left sleeve is a loon in a batting stance holding a stick as a bat. The home cap is a kind of maroon red with the head of a loon on the front. It resembles the old Loon logo but it is still different.

Overall I like the new look, but also in the case of the Loons I wonder why it was needed to change the looks. There was nothing wrong with the old caps and jerseys. But the club needs to generate money and what is a better way to do so than rebranding?

Here is a closer look on the fonts and (alternate) logos.

Alternate logos
main logo


Top left, the cap logo. Top right, another alternate logo. Bottom, the two different fonts on the road and on the home jersey.

An overview of all logos and fonts

It may not come as a surprise that the purveyor of minor league baseball, the San Diego based Brandiose is the designer of the new look.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Irish American Baseball Society

Baseball from a Dutch point of view since 2014

Maritime Pro Ball

Blog advocating bringing minor league ball to the Maritime Provinces!

D-Backs Europe

Een kijk op de MLB met een vleugje Arizona Diamondbacks

Milujeme Baseball

Nejlepší český web o baseballu

Dutch Baseball Hangout

Baseball from a Dutch point of view since 2014


Follow my trip in the USA during the 2016 summer!

Honkbal Op Zolder

Blog over bijzaken in Major League Baseball

The Ball Caps Blog

Baseball caps and beyond

The Negro Leagues Up Close

A blog about a century of African-American baseball history

Baseball History Daily

Heroes, Villains, Oddities and Minutia--The Forgotten History of the National Pastime

The Midwest League Traveler

Traveling & writing about the Midwest League, past & present, since 2011

Ben's Biz Blog

The Greatest Minor League Baseball Blog of All Time

B3: Big, Bald and Beautiful

Your guide to all things prospect, courtesy of Jonathan Mayo

Universo Béisbol

Hagamos del béisbol un deporte más universal.

%d bloggers like this: