Minor League Baseball Signs Deal With Marvel

Marvel and Minor League Baseball. It is not an uncommon sight. Many Minor League Clubs organize special themed nights/days on which the teams wear specialized jerseys with a Marvel theme like Captain America. But this will be more intense as Minor League Baseball and Marvel have signed a three year deal.

Last week, the two entities announced a a promotional three-year partnership on Wednesday at the Chicago Museum of Science and Industry, home of the “Marvel: Universe of Super Heroes” exhibit.

The cooperation will be launched in 2022 and ninety-six teams across various levels will participate, hosting at least one super hero theme night involving popular Marvel characters, complete with specialized jerseys, along with other Marvel-themed activities and promotions taking place throughout the game. When it comes to that, there is nothing new

But there is more to it. The event series is officially called “Marvel’s Defenders of the Diamond” and will also come with its own run of comic books, which will be distributed at participating ballparks. And then there’s this plot twist from the press release: “Co-branded merchandise and other surprises will be unveiled in 2022.”

According to Jon Harris, CEO of AthLife, Marvel’s longtime sports representative, “This partnership is more than about driving attendance. It’s about fans of the Minor Leagues and Marvel getting to experience baseball in a whole other way with Marvel character appearances, Marvel-themed uniforms, social media engagement, storytelling, in-stadium graphics to name just a few. Of course, it would not be Marvel if we were not holding some things back, so expect some surprises along the way.”

In a certain way, there is some resemblance between super heroes and minor league players. Peter Parker was quite a nobody before he became Spider Man. Big stars like Mike Trout were minor leaguers before they turned into baseball heroes.

The following ninety-six teams will participate:
Aberdeen IronBirds, Albuquerque Isotopes, Amarillo Sod Poodles, Arkansas Travelers, Asheville Tourists, Augusta GreenJackets, Beloit Snappers, Biloxi Shuckers, Binghamton Rumble Ponies, Birmingham Barons, Bowling Green Hot Rods, Buffalo Bisons, Cedar Rapids Kernels, Charleston RiverDogs, Charlotte Knights, Chattanooga Lookouts, Clearwater Threshers, Columbia Fireflies, Columbus Clippers, Corpus Christi Hooks, Dayton Dragons, Daytona Tortugas, Delmarva Shorebirds, Durham Bulls, El Paso Chihuahuas, Erie SeaWolves, Eugene Emeralds, Everett AquaSox, Fayetteville Woodpeckers, Fort Myers Mighty Mussels, Fort Wayne TinCaps, Fresno Grizzlies, Frisco RoughRiders, Great Lakes Loons, Greensboro Grasshoppers, Greenville Drive, Gwinnett Stripers, Harrisburg Senators, Hartford Yard Goats, Hickory Crawdads, Hillsboro Hops, Hudson Valley Renegades, Indianapolis Indians, Inland Empire 66ers, Iowa Cubs, Jersey Shore BlueClaws, Kannapolis Cannon Ballers, Lake County Captains, Lake Elsinore Storm, Lansing Lugnuts, Las Vegas Aviators, Lehigh Valley IronPigs, Louisville Bats, Lynchburg Hillcats, Memphis Redbirds, Midland RockHounds, Modesto Nuts, Montgomery Biscuits, New Hampshire Fisher Cats, Norfolk Tides, Northwest Arkansas Naturals, Oklahoma City Dodgers, Omaha Storm Chasers, Pensacola Blue Wahoos, Portland SeaDogs, Rancho Cucamonga Quakes, Reno Aces, Richmond Flying Squirrels, Rochester Red Wings, Rocket City Trash Pandas, Rome Braves, Round Rock Express, Sacramento RiverCats, Salem Red Sox, Salt Lake Bees, San Antonio Missions, San Jose Giants, Scranton Wilkes-Barre RailRiders, Somerset Patriots, South Bend Cubs, Spokane Indians, Springfield Cardinals, St. Lucie Mets, St. Paul Saints, Stockton Ports, Sugar Land Skeeters, Syracuse Mets, Tampa Tarpons, Toledo Mud Hens, Tri-City Dust Devils, Tulsa Drillers, West Michigan Whitecaps, Wichita Wind Surge, Winston-Salem Dash, Wisconsin Timber Rattlers, and Worcester Red Sox.